Roadmapping for Tourism

I believe it’s safe to say that Roadmapping is well established as a strategic planning process when you find it being used in places like the Metro Iloilo and Guimaras areas in the Philippines. This article from a local newspaper’s site describes in good detail how the local tourism board got together to plan it’s goals and how it would achieve them.

Here’s a quote:

In a recent workshop held with project proponents, a roadmap was drawn expected to bring a shared understanding of the project concepts. Shared understanding that will translate to better management of the project and ultimately, attainment of the deliverables or expected project results.

Participants from various government agencies, local government units and partners in the private sector worked on getting firsthand knowledge on tourism strategic directions and infrastructure strategic directions as strategy maps were then validated.

The documents they prepared can be found on their web site.

From the sound of things, they included other process as well like balanced scorecard. I wish I could say my small town here in the states was this proactive in planning for the future. Way to go, Iloilo!